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Captain Canuck, audience response, and the project of Canadian nationalism

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(October 2007)ID: 1; 232ME-0005 Document Delivery: 232ME: Document Delivery available Abbreviated Source: Soc. Cult. Geogr. 8(5):735-753, 2007 Oct Copyright Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXFORDSHIRE, ENGLAND. URL: http://www.routledge.com Number of References: 52 Language: English Publication Type: Article Subset: Current Contents(R)/Social & Behavioral Sciences Environmental Studies, Geography & Development in Current Contents(R)/Social & Behavioral Sciences Entry Week: 2008 week 01 Locally Held: No Institution: Reprint available from: Dittmerl J Univ Coll London, Dept Geog 26 Bedford Way London WC1E 6BT England Univ Coll London, Dept Geog London WC1E 6BT England Univ Missouri, Dept Geog Columbia, MO 65211 USA Sequence Number: 0005 Journal Abbreviation: Soc. Cult. Geogr; RP: NOT IN FILE.

Abstract

This paper addresses the role of comic books in interpellating national identities, locating the process of national identity formation in the interplay between popular culture producers and their audiences as described by Althusser (1977) and McGee (1975). The empirical section of this paper focuses on Captain Canuck, a Canadian-produced comic book originating in the 1970s and sporadically published through the present day. The authors engaged in a qualitative content analysis of the Captain Canuck comic books, searching for themes and markers of Canadian-ness and looking for audience identifications with those themes and markers in the 'letter to the editor' columns published within the comic books themselves. The study finds that through the many incarnations of Captain Canuck various versions of Canadian identity have been projected, with varying degrees of support by the readership. The role of the USA in Canadian identity formation looms large, especially in the positioning of Canadian quality and multiculturalism against the tacitly American lack thereof. Another finding of this research is that there has been a fundamental change in the way Canadian identity is structured as a new, commercially driven Canadiana culture industry has arisen since the 1970s. References: 52

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