%0 Conference Paper %1 Church:2012:IWS:2371574.2371635 %A Church, Karen %A Cousin, Antony %A Oliver, Nuria %B Proceedings of the 14th international conference on Human-computer interaction with mobile devices and services %C New York, NY, USA %D 2012 %I ACM %K marketing mobile om09 search %P 393--402 %R 10.1145/2371574.2371635 %T I wanted to settle a bet!: understanding why and how people use mobile search in social settings %U http://doi.acm.org/10.1145/2371574.2371635 %X Recent work in mobile computing has highlighted that conversations and social interactions have a significant impact on mobile Web and mobile search behaviours. To date, however, this social element has not been explored fully and little is known about why and how mobile users search for information in social settings. The goal of this work is to provide a deeper understanding of <i>social</i> mobile search behaviours so that we may improve future mobile search experiences that involve a social component. To this end we present the results of two studies: a survey involving almost 200 users and a two-week diary and follow-up interview study of 20 users. Our results extend past research in the mobile search space, by exploring the motivations, circumstances and experiences of using mobile search in social settings to satisfy group information needs. Our findings point to a number of open research challenges and implications for enriching the search experiences of mobile users. %@ 978-1-4503-1105-2

@inproceedings{Church:2012:IWS:2371574.2371635, abstract = {Recent work in mobile computing has highlighted that conversations and social interactions have a significant impact on mobile Web and mobile search behaviours. To date, however, this social element has not been explored fully and little is known about why and how mobile users search for information in social settings. The goal of this work is to provide a deeper understanding of <i>social</i> mobile search behaviours so that we may improve future mobile search experiences that involve a social component. To this end we present the results of two studies: a survey involving almost 200 users and a two-week diary and follow-up interview study of 20 users. Our results extend past research in the mobile search space, by exploring the motivations, circumstances and experiences of using mobile search in social settings to satisfy group information needs. Our findings point to a number of open research challenges and implications for enriching the search experiences of mobile users.}, acmid = {2371635}, added-at = {2012-12-12T20:39:11.000+0100}, address = {New York, NY, USA}, author = {Church, Karen and Cousin, Antony and Oliver, Nuria}, biburl = {https://www.bibsonomy.org/bibtex/2f2d4bd516fe9bc5c2616caa62634c7f0/griesbau}, booktitle = {Proceedings of the 14th international conference on Human-computer interaction with mobile devices and services}, description = {I wanted to settle a bet!}, doi = {10.1145/2371574.2371635}, interhash = {88453b1fdfdf09320e277d1bb5b44767}, intrahash = {f2d4bd516fe9bc5c2616caa62634c7f0}, isbn = {978-1-4503-1105-2}, keywords = {marketing mobile om09 search}, location = {San Francisco, California, USA}, numpages = {10}, pages = {393--402}, publisher = {ACM}, series = {MobileHCI '12}, timestamp = {2012-12-12T20:39:11.000+0100}, title = {I wanted to settle a bet!: understanding why and how people use mobile search in social settings}, url = {http://doi.acm.org/10.1145/2371574.2371635}, year = 2012 }