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%0 Conference Paper
%1 conf/amcis/GweeC13
%A Gwee, Michelle Y. T.
%A Chang, Klarissa Ting-Ting
%B AMCIS
%D 2013
%I Association for Information Systems
%K dblp
%T Effects of Persuasive Claims on Desirability and Impulse Purchase Behavior.
%U http://dblp.uni-trier.de/db/conf/amcis/amcis2013.html#GweeC13
@inproceedings{conf/amcis/GweeC13,
added-at = {2014-11-25T00:00:00.000+0100},
author = {Gwee, Michelle Y. T. and Chang, Klarissa Ting-Ting},
biburl = {https://www.bibsonomy.org/bibtex/2db9a5189e5a6aae0f318180d956a5a74/dblp},
booktitle = {AMCIS},
crossref = {conf/amcis/2013},
ee = {http://aisel.aisnet.org/amcis2013/eBusinessIntelligence/GeneralPresentations/21},
interhash = {8f304673c4b4ce43c6702ed4126565cc},
intrahash = {db9a5189e5a6aae0f318180d956a5a74},
keywords = {dblp},
publisher = {Association for Information Systems},
timestamp = {2015-06-19T00:32:04.000+0200},
title = {Effects of Persuasive Claims on Desirability and Impulse Purchase Behavior.},
url = {http://dblp.uni-trier.de/db/conf/amcis/amcis2013.html#GweeC13},
year = 2013
}
