%0 Conference Paper %1 conf/amcis/GweeC13 %A Gwee, Michelle Y. T. %A Chang, Klarissa Ting-Ting %B AMCIS %D 2013 %I Association for Information Systems %K dblp %T Effects of Persuasive Claims on Desirability and Impulse Purchase Behavior. %U http://dblp.uni-trier.de/db/conf/amcis/amcis2013.html#GweeC13

@inproceedings{conf/amcis/GweeC13, added-at = {2014-11-25T00:00:00.000+0100}, author = {Gwee, Michelle Y. T. and Chang, Klarissa Ting-Ting}, biburl = {https://www.bibsonomy.org/bibtex/2db9a5189e5a6aae0f318180d956a5a74/dblp}, booktitle = {AMCIS}, crossref = {conf/amcis/2013}, ee = {http://aisel.aisnet.org/amcis2013/eBusinessIntelligence/GeneralPresentations/21}, interhash = {8f304673c4b4ce43c6702ed4126565cc}, intrahash = {db9a5189e5a6aae0f318180d956a5a74}, keywords = {dblp}, publisher = {Association for Information Systems}, timestamp = {2015-06-19T00:32:04.000+0200}, title = {Effects of Persuasive Claims on Desirability and Impulse Purchase Behavior.}, url = {http://dblp.uni-trier.de/db/conf/amcis/amcis2013.html#GweeC13}, year = 2013 }