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%0 Conference Paper
%1 HoKlWaP11
%A Honsel, Lars
%A Klaus, Martin
%A Wagner, Ralf
%B Proceedings of Australia & New Zealand Marketing Academy 2011 Conference
%D 2011
%E University, Edith Cowan
%K 2011 Direktmarketing_im_Wandel myown product_line_extension social_network_analysis
%P 1-10
%T Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits
%U http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf
@inproceedings{HoKlWaP11,
added-at = {2012-03-19T09:29:14.000+0100},
author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf},
biburl = {https://www.bibsonomy.org/bibtex/274d549fa619635073b82ed84970349c7/rwagner},
booktitle = {Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference},
editor = {University, Edith Cowan},
interhash = {cfa6ce541017d2ad02ebbf0449a806da},
intrahash = {74d549fa619635073b82ed84970349c7},
keywords = {2011 Direktmarketing_im_Wandel myown product_line_extension social_network_analysis},
pages = {1-10},
timestamp = {2012-04-26T10:17:35.000+0200},
title = {{C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits},
url = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf},
year = 2011
}
