%0 Book %1 GVK021858233 %A Britt, Steuart Henderson %A Boyd, Harper W. %B McGraw-Hill series in marketing %C New York, NY u.a. %D 1978 %I McGraw-Hill %K Management Marketing %T Marketing management and administrative action %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021858233&sourceid=fbw_bibsonomy %7 4. ed %@ 0070079234

@book{GVK021858233, added-at = {2009-08-21T09:46:50.000+0200}, address = {New York, NY [u.a.]}, author = {Britt, {Steuart Henderson} and Boyd, {Harper W.}}, biburl = {https://www.bibsonomy.org/bibtex/286fe2710de158043d76e7cc69d4b5a09/fbw_hannover}, edition = {4. ed}, interhash = {f8c9d8431c16520d8b135d5d9be351d5}, intrahash = {86fe2710de158043d76e7cc69d4b5a09}, isbn = {0070079234}, keywords = {Management Marketing}, pagetotal = {XI, 466}, ppn_gvk = {021858233}, publisher = {McGraw-Hill}, series = {McGraw-Hill series in marketing}, timestamp = {2009-08-21T09:47:49.000+0200}, title = {Marketing management and administrative action}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021858233&sourceid=fbw_bibsonomy}, year = 1978 }