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Marketing management and administrative action

, and . McGraw-Hill series in marketing McGraw-Hill, New York, NY u.a., 4. ed edition, (1978)

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Measuring advertising effectiveness, and . McGraw-Hill series in marketing and advertising McGraw-Hill, New York, NY u.a., (1963)Psychological principles of marketing and consumer behavior. Lexington Books, Lexington, Mass., (1978)Marketing management and administrative action, and . McGraw-Hill series in marketing McGraw-Hill, New York, NY u.a., 4. ed edition, (1978)Messung der Werbewirkung, and . Grundriß der Werbung Girardet, Essen, (1966)