%0 Journal Article %1 journals/jtaer/Sanchez-Cobarro20 %A de H. Sánchez-Cobarro, Paloma %A Molina-Castillo, Francisco Jose %A Alcazar-Caceres, Cristina %D 2021 %J J. Theor. Appl. Electron. Commer. Res. %K dblp %N 3 %P 513-524 %T The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers. %U http://dblp.uni-trier.de/db/journals/jtaer/jtaer16.html#Sanchez-Cobarro20 %V 16

@article{journals/jtaer/Sanchez-Cobarro20, added-at = {2022-07-13T00:00:00.000+0200}, author = {de H. Sánchez-Cobarro, Paloma and Molina-Castillo, Francisco Jose and Alcazar-Caceres, Cristina}, biburl = {https://www.bibsonomy.org/bibtex/21796d294c58e7870d728055588d34922/dblp}, ee = {https://doi.org/10.3390/jtaer16030031}, interhash = {cc39454f7ff6617f50fb833a4651381d}, intrahash = {1796d294c58e7870d728055588d34922}, journal = {J. Theor. Appl. Electron. Commer. Res.}, keywords = {dblp}, number = 3, pages = {513-524}, timestamp = {2024-04-08T15:27:13.000+0200}, title = {The Brand-Generated Content Interaction of Instagram Stories and Publications: A Comparison between Retailers and Manufacturers.}, url = {http://dblp.uni-trier.de/db/journals/jtaer/jtaer16.html#Sanchez-Cobarro20}, volume = 16, year = 2021 }