%0 Journal Article %1 Rohm2012485 %A Rohm, Andrew J. %A Gao, Tao (Tony) %A Sultan, Fareena %A Pagani, Margherita %D 2012 %J Business Horizons %K Mobile marketing om09 %N 5 %P 485 - 493 %R http://dx.doi.org/10.1016/j.bushor.2012.05.004 %T Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing %U http://www.sciencedirect.com/science/article/pii/S0007681312000699 %V 55

@article{Rohm2012485, added-at = {2013-12-05T17:53:16.000+0100}, author = {Rohm, Andrew J. and Gao, Tao (Tony) and Sultan, Fareena and Pagani, Margherita}, biburl = {https://www.bibsonomy.org/bibtex/240474b8b0e4d8fba1ff782523f945333/griesbau}, doi = {http://dx.doi.org/10.1016/j.bushor.2012.05.004}, interhash = {39f055f957435ef5977373d81aa6aef9}, intrahash = {40474b8b0e4d8fba1ff782523f945333}, issn = {0007-6813}, journal = {Business Horizons }, keywords = {Mobile marketing om09}, number = 5, pages = {485 - 493}, timestamp = {2013-12-05T17:53:16.000+0100}, title = {Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing }, url = {http://www.sciencedirect.com/science/article/pii/S0007681312000699}, volume = 55, year = 2012 }