%0 Journal Article %1 citeulike:1507451 %A Bainbridge, William S. %D 2007 %J Science %K Life MUVE SecondLife WOW methods research virtualworlds %N 5837 %P 472--476 %R http://dx.doi.org/10.1126/science.1146930 %T The Scientific Research Potential of Virtual Worlds %U http://dx.doi.org/10.1126/science.1146930 %V 317 %X Online virtual worlds, electronic environments where people can work and interact in a somewhat realistic manner, have great potential as sites for research in the social, behavioral, and economic sciences, as well as in human-centered computer science. This article uses Second Life and World of Warcraft as two very different examples of current virtual worlds that foreshadow future developments, introducing a number of research methodologies that scientists are now exploring, including formal experimentation, observational ethnography, and quantitative analysis of economic markets or social networks. 10.1126/science.1146930

@article{citeulike:1507451, abstract = {Online virtual worlds, electronic environments where people can work and interact in a somewhat realistic manner, have great potential as sites for research in the social, behavioral, and economic sciences, as well as in human-centered computer science. This article uses Second Life and World of Warcraft as two very different examples of current virtual worlds that foreshadow future developments, introducing a number of research methodologies that scientists are now exploring, including formal experimentation, observational ethnography, and quantitative analysis of economic markets or social networks. 10.1126/science.1146930}, added-at = {2008-10-12T00:57:21.000+0200}, author = {Bainbridge, William S.}, biburl = {https://www.bibsonomy.org/bibtex/27878a4d2cf6f530d87c7d19f0d70a809/stevenw}, citeulike-article-id = {1507451}, description = {CUL references}, doi = {http://dx.doi.org/10.1126/science.1146930}, interhash = {557ec3f4ca5318520f9a4f68b13a6b47}, intrahash = {7878a4d2cf6f530d87c7d19f0d70a809}, journal = {Science}, keywords = {Life MUVE SecondLife WOW methods research virtualworlds}, month = {July}, number = 5837, pages = {472--476}, posted-at = {2008-03-30 15:44:42}, priority = {2}, timestamp = {2008-10-12T12:28:13.000+0200}, title = {The Scientific Research Potential of Virtual Worlds}, url = {http://dx.doi.org/10.1126/science.1146930}, volume = 317, year = 2007 }