Texas A&M University, USA
China's aggressive strategy to develop a modern economy is matched
only by an even more ambitious program of technological development.
The Chinese government has earmarked digital broadcasting as the
pre-eminent media technology to emerge in China's expanding and diversifying
mediascape. Yet, in spite of predictions of 30 million subscribers
by 2005 and $220 billion in revenue by 2015, there is still much
to do to sell digital broadcasting to consumers and achieve these
targets. This study examines the challenges facing China's digital
broadcasting industry using the theory of controlled commodification
to critique implementation strategies. Emerging from this analysis
is a deeper understanding of the contested role of media in China's
socialist market economy, which has had an impact on the successful
adoption of digital broadcasting at a crucial stage of development.
%0 Journal Article
%1 weber2005ddc
%A Weber, I.
%D 2005
%J New Media & Society
%K China broadcasting digital technology television
%N 6
%P 791
%R 10.1177/1461444805058162
%T Digitizing the dragon: challenges facing China's broadcasting industry
%V 7
%X Texas A&M University, USA
China's aggressive strategy to develop a modern economy is matched
only by an even more ambitious program of technological development.
The Chinese government has earmarked digital broadcasting as the
pre-eminent media technology to emerge in China's expanding and diversifying
mediascape. Yet, in spite of predictions of 30 million subscribers
by 2005 and $220 billion in revenue by 2015, there is still much
to do to sell digital broadcasting to consumers and achieve these
targets. This study examines the challenges facing China's digital
broadcasting industry using the theory of controlled commodification
to critique implementation strategies. Emerging from this analysis
is a deeper understanding of the contested role of media in China's
socialist market economy, which has had an impact on the successful
adoption of digital broadcasting at a crucial stage of development.
@article{weber2005ddc,
abstract = {Texas A&M University, USA
China's aggressive strategy to develop a modern economy is matched
only by an even more ambitious program of technological development.
The Chinese government has earmarked digital broadcasting as the
pre-eminent media technology to emerge in China's expanding and diversifying
mediascape. Yet, in spite of predictions of 30 million subscribers
by 2005 and $220 billion in revenue by 2015, there is still much
to do to sell digital broadcasting to consumers and achieve these
targets. This study examines the challenges facing China's digital
broadcasting industry using the theory of controlled commodification
to critique implementation strategies. Emerging from this analysis
is a deeper understanding of the contested role of media in China's
socialist market economy, which has had an impact on the successful
adoption of digital broadcasting at a crucial stage of development.},
added-at = {2008-04-27T06:09:42.000+0200},
author = {Weber, I.},
biburl = {https://www.bibsonomy.org/bibtex/28be8cddb3126e21c525c004646745ecc/acf},
doi = {10.1177/1461444805058162},
interhash = {11a18e0d42f86deff4331bdb74905c5e},
intrahash = {8be8cddb3126e21c525c004646745ecc},
journal = {New Media \& Society},
keywords = {China broadcasting digital technology television},
number = 6,
pages = 791,
timestamp = {2008-04-27T06:09:42.000+0200},
title = {{Digitizing the dragon: challenges facing China's broadcasting industry}},
volume = 7,
year = 2005
}