%0 Journal Article %1 Kumhyr1994 %A Kumhyr, David %A Merrill, Carla %A Spalink, Karin %D 1994 %J Conference of the Association for Machine Translation in the Americas %K Globalizaci{\'{o}}n,Traductibilidad %T Internationalization and translatability %U http://www.mt-archive.info/AMTA-1994-Kumhyr.pdf %V 1 %X Marketing to a global clientele requires adaptation to the clientele's locale. Adaptation can be built into the production process or it can be achieved through more costly and time-consuming retrofitting. Local standards, cultural aspects and the meaning of symbols and icons have to be observed and incorporated; in other words, production for a global marketplace should be done with translation in mind. Translation considerations vary depending on the translation means to be employed. %Z Language: eng

@article{Kumhyr1994, abstract = {Marketing to a global clientele requires adaptation to the clientele's locale. Adaptation can be built into the production process or it can be achieved through more costly and time-consuming retrofitting. Local standards, cultural aspects and the meaning of symbols and icons have to be observed and incorporated; in other words, production for a global marketplace should be done with translation in mind. Translation considerations vary depending on the translation means to be employed.}, added-at = {2015-12-01T11:35:13.000+0100}, annote = {Language: eng}, author = {Kumhyr, David and Merrill, Carla and Spalink, Karin}, biburl = {https://www.bibsonomy.org/bibtex/2a20c85904e593abdd2963632459dfbf0/sofiagruiz92}, interhash = {990afbb282c0e17571d228aefef793cd}, intrahash = {a20c85904e593abdd2963632459dfbf0}, journal = {Conference of the Association for Machine Translation in the Americas}, keywords = {Globalizaci{\'{o}}n,Traductibilidad}, timestamp = {2015-12-01T11:35:13.000+0100}, title = {{Internationalization and translatability}}, url = {http://www.mt-archive.info/AMTA-1994-Kumhyr.pdf}, volume = 1, year = 1994 }