%0 Journal Article %1 Jansen:2007:CF:1435637.1436437 %A Jansen, Bernard J. %C Los Alamitos, CA, USA %D 2007 %I IEEE Computer Society Press %J Computer %K click fraud om09 ppc %P 85--86 %R 10.1109/MC.2007.232 %T Click Fraud %U http://ist.psu.edu/faculty_pages/jjansen/academic/jansen_click_fraud.pdf %V 40 %X Unchecked, click fraud could undermine the sponsored search business model.

@article{Jansen:2007:CF:1435637.1436437, abstract = {Unchecked, click fraud could undermine the sponsored search business model.}, acmid = {1436437}, added-at = {2011-10-28T18:29:45.000+0200}, address = {Los Alamitos, CA, USA}, author = {Jansen, Bernard J.}, biburl = {https://www.bibsonomy.org/bibtex/2a2a93978395f53f8a6816a83cb623126/griesbau}, description = {Click Fraud}, doi = {10.1109/MC.2007.232}, interhash = {1d38058813136cb79fa1fee6a334688b}, intrahash = {a2a93978395f53f8a6816a83cb623126}, issn = {0018-9162}, issue = {7}, journal = {Computer}, keywords = {click fraud om09 ppc}, month = {July}, numpages = {2}, pages = {85--86}, publisher = {IEEE Computer Society Press}, timestamp = {2011-10-28T18:30:37.000+0200}, title = {Click Fraud}, url = {http://ist.psu.edu/faculty_pages/jjansen/academic/jansen_click_fraud.pdf}, volume = 40, year = 2007 }