%0 Book %1 GVK255273061 %A Engel, James F. %A Blackwell, Roger D. %B Dryden Press series in marketing %C Chicago u.a. %D 1986 %I Dryden Press %K Konsumentenverhalten USA Verbraucherorganisation Werbepsychologie %T Consumer behavior %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+255273061&sourceid=fbw_bibsonomy %7 5. ed %@ 0030018927

@book{GVK255273061, added-at = {2009-08-21T11:04:17.000+0200}, address = {Chicago [u.a.]}, author = {Engel, {James F.} and Blackwell, {Roger D.}}, biburl = {https://www.bibsonomy.org/bibtex/2b17b92dc0c6aa90eb6215b3bda1d010a/fbw_hannover}, edition = {5. ed}, interhash = {019264783ca9713774ed69061dd91177}, intrahash = {b17b92dc0c6aa90eb6215b3bda1d010a}, isbn = {0030018927}, keywords = {Konsumentenverhalten USA Verbraucherorganisation Werbepsychologie}, pagetotal = {XVII, 633}, ppn_gvk = {255273061}, publisher = {Dryden Press}, series = {Dryden Press series in marketing}, timestamp = {2009-08-21T11:06:21.000+0200}, title = {Consumer behavior}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+255273061&sourceid=fbw_bibsonomy}, year = 1986 }