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Social bookmarking and exploratory search
by:In: ECSCW 2007
(2007)
, p. 21--40.
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Abstract
In this paper, we explore various search tasks that are supported
by a social bookmarking service. These bookmarking services hold
great potential to powerfully combine personal tagging of information
sources with interactive browsing, resulting in better social navigation.
While there has been considerable interest in social tagging systems
in recent years, little is known about their actual usage. In this
paper, we present the results of a field study of a social bookmarking
service that has been deployed in a large enterprise. We present
new qualitative and quantitative data on how a corporate social tagging
system was used, through both event logs click level analysis and
interviews. We observed three types of search activities: community
browsing, personal search, and explicit search. Community browsing
was the most frequently used, and confirms the value of the social
aspects of the system. We conclude that social bookmarking services
support various kinds of exploratory search, and provide better personal
bookmark management and enhance social navigation.


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