Article,

Pervasive Retail: Guest Editors' Introduction

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IEEE Pervasive Computing, 10 (2): 16-18 (2011)
DOI: 10.1109/MPRV.2011.30

Abstract

The retail experience is undergoing significant changes due to a confluence of pervasive computing technologies, such as affordable smartphones with a plethora of retail applications, social media, sensing and analytics, and wireless technologies. This issue contains three articles that examine some of the opportunities and challenges in the pervasive retail space.

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