%0 Book %1 GVK186538111 %C München %D 1996 %E Dichtl, Erwin %I Beck %K Marke Markenartikel Markenpolitik Marketing Produkteinführung %T Markterfolg mit Marken %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+186538111&sourceid=fbw_bibsonomy %@ 3406394043

@book{GVK186538111, added-at = {2009-08-21T10:31:17.000+0200}, address = {München}, biburl = {https://www.bibsonomy.org/bibtex/2d354f754822ccd0877b17bf37194e8ff/fbw_hannover}, editor = {Dichtl, {Erwin}}, interhash = {51d655ced8879e58df9bc85126438319}, intrahash = {d354f754822ccd0877b17bf37194e8ff}, isbn = {3406394043}, keywords = {Marke Markenartikel Markenpolitik Marketing Produkteinführung}, pagetotal = {VIII, 227}, ppn_gvk = {186538111}, publisher = {Beck}, timestamp = {2009-08-21T10:31:20.000+0200}, title = {Markterfolg mit Marken}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+186538111&sourceid=fbw_bibsonomy}, year = 1996 }