Article,

Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication

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Journal of Communication, 50 (4): 31 (Autumn 2000)M3: Article; Papa, Michael J. Singhal, Arvind Law, Sweety Pant, Saumya Sood, Suruchi Rogers, Everett M. Shefner-Rogers, Corinne L.; Source Information: Autumn2000, Vol. 50 Issue 4, p31; Subject Term: MASS media in education; Subject Term: RADIO serials; Subject Term: SOCIAL change; Subject Term: SOCIAL learning; Subject Term: INDIA; Number of Pages: 25p; Document Type: Article; Full Text Word Count: 11439.

Abstract

Studies the effects of an entertainment-education radio soap opera by means of an observational case study in one Indian village. Processes of social change initiated by an entertainment-education media program; Parasocial interaction; Social learning; Collective efficacy; Paradoxical communication.; Studies the effects of an entertainment-education radio soap opera by means of an observational case study in one Indian village. Processes of social change initiated by an entertainment-education media program; Parasocial interaction; Social learning; Collective efficacy; Paradoxical communication.

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