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%0 Thesis
%1 zenetti2013measuring
%A Zenetti, German
%D 2013
%K
%T Measuring effects of marketing instruments under consumer heterogeneity: application and advancement of models in marketing research
@phdthesis{zenetti2013measuring,
added-at = {2023-12-14T16:27:42.000+0100},
author = {Zenetti, German},
biburl = {https://www.bibsonomy.org/bibtex/22bcadb6bf72f5f28e1d2272288b0429d/admin},
dnbtitleid = {104324462X},
interhash = {f8529788b02bc1d4de4b4ee9c5ca8a9e},
intrahash = {2bcadb6bf72f5f28e1d2272288b0429d},
keywords = {},
school = {Uni Frankfurt Main},
timestamp = {2023-12-14T16:27:42.000+0100},
title = {Measuring effects of marketing instruments under consumer heterogeneity: application and advancement of models in marketing research},
year = 2013
}
