%0 Thesis %1 zenetti2013measuring %A Zenetti, German %D 2013 %K %T Measuring effects of marketing instruments under consumer heterogeneity: application and advancement of models in marketing research

@phdthesis{zenetti2013measuring, added-at = {2023-12-14T16:27:42.000+0100}, author = {Zenetti, German}, biburl = {https://www.bibsonomy.org/bibtex/22bcadb6bf72f5f28e1d2272288b0429d/admin}, dnbtitleid = {104324462X}, interhash = {f8529788b02bc1d4de4b4ee9c5ca8a9e}, intrahash = {2bcadb6bf72f5f28e1d2272288b0429d}, keywords = {}, school = {Uni Frankfurt Main}, timestamp = {2023-12-14T16:27:42.000+0100}, title = {Measuring effects of marketing instruments under consumer heterogeneity: application and advancement of models in marketing research}, year = 2013 }