( en | de | ru )

 

Disambiguation of "Phua, Joe"

Author of the publication

copydeleteadd this publication to your clipboard
Self-endorsing in digital advertisements: Using virtual selves to persuade physical selves.

, , and . Comput. Hum. Behav., (2017)

Please choose a person to relate this publication to

To differ between persons with the same name, the academic degree and the title of an important publication will be displayed. You can also use the button next to the name to display some publications already assigned to the person.

Poh-Boon Phua

Joe Lugalla

Joe Berghold

Johanna Joe

Joe Essien

 

Other publications of authors with the same name

Self-endorsing in digital advertisements: Using virtual selves to persuade physical selves., , and . Comput. Hum. Behav., (2017)Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat., , and . Comput. Hum. Behav., (2017)Sport team-endorsed brands on Facebook: Effects of game outcome (win/loss), location (home/away) and team identification on fans' brand evaluations., , and . Online Inf. Rev., 42 (4): 438-450 (2018)Starring in your own Snapchat advertisement: Influence of self-brand congruity, self-referencing and perceived humor on brand attitude and purchase intention of advertised brands., and . Telematics Informatics, 35 (5): 1524-1533 (2018)Telling stories about breastfeeding through Facebook: The impact of user-generated content (UGC) on pro-breastfeeding attitudes., , and . Comput. Hum. Behav., (2015)Pro-veganism on Instagram: Effects of user-generated content (UGC) types and content generator types in Instagram-based health marketing communication about veganism., , and . Online Inf. Rev., 44 (3): 685-704 (2020)Do human values find genuine expression on social media platforms? The influence of human values on millennials' social media activities., and . Internet Res., 34 (2): 538-562 (2024)The moderating effect of computer users' autotelic need for touch on brand trust, perceived brand excitement, and brand placement awareness in haptic games and in-game advertising (IGA)., and . Comput. Hum. Behav., (2015)Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention., , and . Telematics Informatics, 34 (1): 412-424 (2017)What drives addiction on social media sites? The relationships between psychological well-being states, social media addiction, brand addiction and impulse buying on social media., , and . Comput. Hum. Behav., (April 2024)