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The Marketing Engineering Imperative: Introduction to the Special Issue., and . Interfaces, 31 (3-Supplement): S1-S7 (2001)Editorial - Editor-in-Chief Search Committee Report: The Digital Future Is Now., , , , and . Marketing Science, 27 (1): 1-3 (2008)New product and brand management, and . Addison-Wesley, Reading, Mass. u.a., (1999)The Impact of New Media on Customer Relationships, , , , , , and . Journal of Service Research, 13 (3): 311-330 (2010)A Strategic Perspective on Search Engines: Thought Candies for Practitioners and Researchers, , and . Journal of Interactive Marketing, 23 (1): 49 - 60 (2009)Anniversary Issue.The Impact of New Media on Customer Relationships: From Bowling to Pinball", , , , , , and . Journal of Service Research, 13 (3): 311-330 (2010)eBizSearch: a niche search engine for e-business., , , , , , and . SIGIR, page 413-414. ACM, (2003)DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception., , , and . Inf. Syst. Res., 15 (3): 216-235 (2004)Domain-Independent Decision Aids for Managerial Decision Making., and . ICIS, page 13. Association for Information Systems, (1983)eBizSearch: An OAI-Compliant Digital Library for eBusiness., , , , , , and . JCDL, page 199-209. IEEE Computer Society, (2003)