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Positionierung zwischen Emotionalität und Rationalität

, and . Schriftenreihe Marketing Management Univ., Inst. für Marketing & Management, Hannover, (2006)

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Positionierung von Business-to-Business-Marken. Gabler Edition Wissenschaft Dt. Univ.-Verl., Wiesbaden, 1. Aufl. edition, (2007)Positionierung zwischen Emotionalität und Rationalität, and . Schriftenreihe Marketing Management Univ., Inst. für Marketing & Management, Hannover, (2006)