Auf der Jagd nach dem günstigsten Preis: Was beeinflusst die Kaufabsicht von Nutzern von Produkt- und Preisvergleichsseiten?
U. Bretschneider, M. Gierczak, A. Sonnick, and J. Leimeister. Marktplätze im Umbruch - Digitale Strategien für Services im Mobilen Internet (ISBN: 978-3-662-43782-7), Springer Vieweg, Wiesbaden, (2015)
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