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Disambiguation of "Shugan, Steven M."

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A Theory for Market Growth or Decline.

, and . Marketing Science, 33 (1): 47-65 (2014)

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Steven Ding

Steven Liu

Adolf Steven

Steven Kaplan

Steven Ahlig

 

Other publications of authors with the same name

Seasonal Marketing and Timing New Product Introductions, and . Journal of Marketing Research, 35 (3): 296--315 (1998)Commentary - Defensive Marketing Strategies., and . Marketing Science, 27 (1): 85-87 (2008)Editorial - Database Submissions., and . Marketing Science, 27 (1): 7-8 (2008)Rejoinder - Think Theory Testing, Not Realism.. Marketing Science, 28 (5): 1001 (2009)Managing Channel Profits., and . Marketing Science, 27 (1): 52-69 (2008)Metrics - When and Why Nonaveraging Statistics Work., and . Manag. Sci., 55 (1): 4-15 (2009)Statement from the Editor Regarding "New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model".. Marketing Science, 29 (6): 1165 (2010)Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End., , , and . Marketing Science, 36 (1): 124-139 (2017)Intensity Measures of Consumer Preference., and . Operations Research, 28 (2): 278-320 (1980)Defensive Marketing Strategies., and . Marketing Science, 27 (1): 88-110 (2008)