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Disambiguation of "Nottorf, Florian"

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A cross-industry analysis of the spillover effect in paid search advertising.

, and . Electron. Mark., 23 (3): 205-216 (2013)

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Florian Nottorf

Tobias Nottorf

Sandra Nottorf

Florian Klasovsky

Syntheseparameter-Reaktivitätsbeziehungen für neue Palladiumoxidkatalysatoren in feinchemischen Hydrierungen. TU Darmstadt, (2009)

Florian Franz

Realzeittest von Fahrzeugsoftware-Komponenten. TU München, (2009)
 

Other publications of authors with the same name

A cross-industry analysis of the spillover effect in paid search advertising., and . Electron. Mark., 23 (3): 205-216 (2013)The Economic Value Of Clickstream Data From An Advertiser's Perspective., and . ECIS, page 141. (2013)Consumer Online Search Behavior: A Cross-Industry Analysis Based on User-Level Data., , and . ICETE (Selected Papers), volume 455 of Communications in Computer and Information Science, page 72-87. Springer, (2012)Operational Integration of EMIS and ERP Systems., and . ITEE, page 131-140. Springer, (2013)Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals.. Electron. Commer. Res. Appl., 13 (1): 45-55 (2014)The User-journey in Online Search - An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data., , and . DCNET/ICE-B/OPTICS, page 145-154. SciTePress, (2012)Multi-channel Attribution Modeling on User Journeys.. ICETE (Selected Papers), volume 456 of Communications in Computer and Information Science, page 107-125. Springer, (2013)Which Clicks Lead to Conversions? - Modeling User-journeys Across Multiple Types of Online Advertising.. DCNET/ICE-B/OPTICS, page 141-152. SciTePress, (2013)Decision Support in the Field of Online Marketing - Development of a Data Landscape., and . ICETE (Selected Papers), volume 554 of Communications in Computer and Information Science, page 76-95. Springer, (2014)Decision Support and Online Advertising - Development and Empirical Testing of a Data Landscape., and . ICE-B, page 111-122. SciTePress, (2014)