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Marketingplanung, , and . Lehrbuch Gabler, Wiesbaden, (2009)Marketing Performance Management. Neue betriebswirtschaftliche Forschung Dt. Univ.-Verl., Wiesbaden, 1. Aufl edition, (2004)Der aufgabenorientierte Ansatz, and . Fachbericht für Marketing Thexis-Verl., St. Gallen, (1996)Electronic customer care (ECC), , and . Thexis-Fachbericht für Marketing Thexis-Verl., St. Gallen, (1997)Marketingplanung, , and . Lehrbuch Gabler, Wiesbaden, 5., vollst. überarb. Aufl. edition, (2007)Marketingcontrolling, and . Kohlhammer Edition Marketing Kohlhammer, Stuttgart, (2007)