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An interactive computer-based interface to support the discovery of individuals' mental representations and preferences in decisions problems: An application to travel behavior., , , , , , and . Comput. Hum. Behav., 27 (2): 997-1011 (2011)Modeling the Consumer Decision to Mass Customize., and . MCPC, page 52:1-52:5. Technical University Munich, (2003)Situation-based shifts in consumer web site benefit importance: The joint role of cognition and affect., and . Inf. Manag., 46 (1): 23-30 (2009)Incorporating Mental Representations in Discrete Choice Models of Travel Behavior: Modeling Approach and Empirical Application., , and . Transp. Sci., 49 (3): 577-590 (2015)Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search., , and . Marketing Science, 29 (3): 438-455 (2010)Heuristic decision making in network linking., , and . Eur. J. Oper. Res., 251 (1): 158-170 (2016)Communication network formation with link specificity and value transferability., , and . Eur. J. Oper. Res., 229 (1): 199-211 (2013)Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options., and . Int. J. Electron. Commer., 13 (3): 43-70 (2009)Buyer Behavior in Personalized Shopping Environments., , , and . Designing Personalized User Experiences in eCommerce, volume 5 of Human-Computer Interaction Series, Kluwer, (2004)Consumer Informedness and Firm Information Strategy., , , , and . Inf. Syst. Res., 25 (2): 345-363 (2014)