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The hiring problem and Lake Wobegon strategies., , , , , и . SODA, стр. 1184-1193. SIAM, (2008)Keynote Address - exploring, modeling, and using the web graph.. SIGIR, стр. 1. ACM, (2003)Competing for users' attention: on the interplay between organic and sponsored search results., , , , и . WWW, стр. 291-300. ACM, (2010)Sampling Search-Engine Results., , и . World Wide Web, 9 (4): 397-429 (2006)Online expansion of rare queries for sponsored search., , , , , , и . WWW, стр. 511-520. ACM, (2009)On the Problem of Approximating the Number of Bases of a Matroid., , и . Inf. Process. Lett., 50 (1): 9-11 (1994)A semantic approach to contextual advertising., , , и . SIGIR, стр. 559-566. ACM, (2007)Robust classification of rare queries using web knowledge., , , , , и . SIGIR, стр. 231-238. ACM, (2007)Optimizing relevance and revenue in ad search: a query substitution approach., , , , , и . SIGIR, стр. 403-410. ACM, (2008)Web Advertising., и . Encyclopedia of Database Systems (2nd ed.), Springer, (2018)