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Optimale Produktgestaltung. Neue betriebswirtschaftliche Forschung Gabler, Wiesbaden, (1992)Captivating Product Experiences: How Virtual Reality Creates Flow and Thereby Optimize Product Presentations., , , , and . HCI (24), volume 12204 of Lecture Notes in Computer Science, page 354-368. Springer, (2020)Try before you buy - Akzeptanz von Virtual-Reality-Anwendungen zur Leistungsbeurteilung von Erfahrungsgütern., , and . HMD Prax. Wirtsch., 59 (1): 280-294 (2022)Presenting Your Products in Virtual Reality: Do not Underestimate Cybersickness., , , , and . HCI (23), volume 11588 of Lecture Notes in Computer Science, page 206-224. Springer, (2019)