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Efficient consumer response (ECR), , and . Management-Know-how-Reihe des Zentrums für Marktorientierte Unternehmensführung (ZMU) Wiss. Hochsch. für Unternehmensführung, Vallendar, (1997)Marketing management, , and . McGraw-Hill Higher Education, London u.a., (2009)Marketingmanagement, and . Lehrbuch Gabler, Wiesbaden, 1. Aufl. edition, (2003)Grundlagen des Marketingmanagements, and . Lehrbuch Gabler, Wiesbaden, 1. Aufl edition, (2006)Marketingmanagement, and . (2009)No.7.Marketingmanagement, and . Gabler, Wiesbaden, Studienausg., 1. Aufl., Nachdr. edition, (2005)Grundlagen des Marketingmanagements, and . Lehrbuch Gabler, Wiesbaden, 1. Aufl., Nachdr. edition, (2008)Marketingmanagement, and . Gabler, Wiesbaden, 2., überarb. und erw. Aufl. edition, (2006)Grundlagen des Marketingmanagements, and . Lehrbuch Gabler, Wiesbaden, 2., vollst. überarb. Aufl. edition, (2009)