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Further Notes on Why American Sociology Abandoned Mass Communication Research

, and . Journal of Communication, (2008)

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Persönlicher Einfluß und Meinungsbildung, and . Oldenbourg, München, (1962)On Conceptualizing Media Effects. Studies in Communication, (1980)Communications Research Since Lazarsfeld. Public Opinion Quarterly, (1987)Communication Research and the Image of Society: On the Convergence of Two Traditions. American Journal of Sociology, 65 (5): 435--440 (1960)Lazarsfeld's Map of Media Effects. International Journal of Public Opinion Research, 13 (3): 270--279 (2001)McLuhan: Where Did He Come From? Where Did He Disappear?, and . Canadian Journal of Communication, (1998)Introduction: Shoulders to Stand On, , , and . Canonic Texts in Media Research: Are There Any? Should There Be? How About These?, Polity, Cambridge, UK, (2003)Utilization of mass communication by the individual, , and . The Uses of Mass Communication, Sage Publications, Beverly Hills, (1974)Personal Influence: The Part Played by People in the Flow of Mass Communications, and . Transaction Publishers, (October 2005)Press-Conversation-Opinion-Action: An Introduction, , and . Echoes of Gabriel Tarde: What We Know Better or Different 100 Years Later, USC Annenberg Press, Los Angeles, (2014)