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Consumer Engagement Behaviors in Brand Communities of Social Networking Sites.

, , и . AMCIS, Association for Information Systems, (2012)

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K M Heinroth

Stéphane Christy

Thomas Christy

Christy Joseph

Marcus K M Tso

 

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The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis., и . Bled eConference, стр. 18. (2010)Social Networking Site Addiction: the Cognitive Bias Perspective., , и . PACIS, стр. 323. (2016)The Instigating, Impelling, and Inhibiting Forces in Cyberbullying Perpetration across Gender., , , и . PACIS, стр. 109. (2015)Antecedents and consequences of excessive online social gaming: a social learning perspective., , , , и . Inf. Technol. People, 33 (2): 657-688 (2020)Realizing Your Wishes: Alleviating Online Shopping Hesitation via Peer Consumer Review in Social Shopping Context., , и . ICIS, Association for Information Systems, (2015)A Critical Review of Online Consumer Behavior: Empirical Research., , и . J. Electron. Commer. Organ., 3 (4): 1-19 (2005)Understanding the role of gender in bloggers' switching behavior., , , и . Decis. Support Syst., 47 (4): 540-546 (2009)Electronic Word-Of-Mouth Contribution Continuance in Online Opinion Platforms: The Role of Multiple Commitments., , , , , и . PACIS, стр. 149. AISeL, (2010)Consumer Attitude toward Mobile Advertising., и . AMCIS, стр. 331. Association for Information Systems, (2004)Exploring the Role of Online Social Network Dependency in Habit Formation., и . ICIS, Association for Information Systems, (2011)