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Market response models, , and . International series in quantitative marketing Kluwer Acad. Publ., Boston u.a., (1990)Market expansion, cannibalization, and international airline pricing strategy, and . International Journal of Forecasting, 10 (2): 313--326 (September 1994)Do Promotions Benefit Manufacturers, Retailers, or Both?, , , and . Manag. Sci., 50 (5): 617-629 (2004)Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?"., and . Marketing Science, 28 (2): 239-250 (2009)The role of online buzz for leader versus challenger brands: the case of the MP3 player market., , and . Electron. Commer. Res., 16 (4): 503-528 (2016)A bayesian approach to time-varying cross-sectional regression models, and . Journal of Econometrics, 15 (3): 341--356 (April 1981)Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science., , , , and . Marketing Science, 33 (1): 1-5 (2014)Editorial - Marketing Science and Big Data., , and . Marketing Science, 35 (3): 341-342 (2016)Editorial - Marketing Science: A Strategic Review., , , , , and . Marketing Science, 32 (1): 4-7 (2013)Consumer Attitude Metrics for Guiding Marketing Mix Decisions., , , , and . Mark. Sci., 33 (4): 534-550 (2014)