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Structuring decision problems: A case study and reflections for practitioners., and . Eur. J. Oper. Res., 199 (3): 857-866 (2009)Escaping the tyranny of choice: when fewer attributes make choice easier, , and . Marketing Theory, (2007)Individual differences in adaptive choice strategies, , and . Research in Economics, (2003)Individual differences in adaptive choice strategies, , and . Research in Economics, 57 (3): 219-233 (2003)New tools for decision analysts., and . IEEE Trans. Syst. Man Cybern. Part A, 36 (5): 960-967 (2006)Behavioural decision theory for multi-criteria decision analysis: a guided tour., and . J. Oper. Res. Soc., 60 (2): 268-275 (2009)The effect of site design and interattribute correlations on interactive Web-based decisions., , and . Online consumer Psychology: Understanding and influencing behavior in the virtual world., Mahwah, NJ: Erlbaum., (in press)