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Co-creation in Social Media Platforms: End-users as Innovation Partners - Online Co-innovation within the Open Discovery Space.

, , and . WEBIST, page 381-385. SciTePress, (2013)

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Innovating With the Customer: Co-Creation Motives in Online Communities., , , and . Int. J. Electron. Commer., 27 (4): 523-557 (October 2023)Effects of web experience on consumer choice: a multicultural approach., , and . Internet Res., 20 (2): 188-209 (2010)Effects of Cultural Background on Internet Buying Behaviour: Towards a Virtual Global Village?., , , and . EC-Web, volume 5183 of Lecture Notes in Computer Science, page 114-123. Springer, (2008)The Effects of Omni-Channel Retailing on Promotional Strategy., , , and . J. Theor. Appl. Electron. Commer. Res., 17 (2): 360-374 (2022)Consumers' Cognitive, Emotional and Behavioral Responses towards Background Music: An EEG Study., , , and . WEBIST, page 314-318. ScitePress, (2019)Social Networking Sites as Business Tool: A Study of User Behavior., , and . Business Process Management, volume 444 of Studies in Computational Intelligence, Springer, (2013)Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers., , and . HCI (18), volume 8527 of Lecture Notes in Computer Science, page 754-764. Springer, (2014)Influencing the online consumer's behavior: the Web experience.. Internet Res., 14 (2): 111-126 (2004)The Social Web As Marketplace: A Primer In Social Media Marketing.. MCIS, page 81. Athens University of Economics and Business / AISeL, (2009)Determinants of Use of Social Media Tools in Retailing Sector., , and . J. Theor. Appl. Electron. Commer. Res., 9 (1): 44-55 (2014)