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Advances in Econometrics

, and . Volume 16, chapter Estimating market-level multiplicative models of promotion effects with linearly aggregated data: A parametric approach, page 165--189. JAI, (2002)

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Modeling Purchasing Behavior with Sudden "Death": A Flexible Customer Lifetime Model., and . Manag. Sci., 58 (5): 1012-1021 (2012)Advances in Econometrics, and . Volume 16, chapter Estimating market-level multiplicative models of promotion effects with linearly aggregated data: A parametric approach, page 165--189. JAI, (2002)