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The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping - celebrity endorsement as a moderating factor.

, , , and . Inf. Technol. People, 36 (6): 2611-2631 (2023)

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Exploring the Relationships between Cultural Content and Viewers' Watching Interest: A Study of Tiktok Videos Produced by Chinese Ethnic Minority Groups., and . ICE-B, page 37-46. SCITEPRESS, (2021)Analyzing Shopping Behavior of the Middle-aged users in Tiktok Live Streaming Platform., and . AMCIS, Association for Information Systems, (2020)Measurement of intake airflow in cylinder diesel engine by industrial computed tomography., and . I2MTC, page 1-6. IEEE, (2017)An Analysis of Cultural Content on Short Video Platforms: Cultural Protection Perspective., , and . ICETE (Selected Papers), volume 1795 of Communications in Computer and Information Science, page 29-50. Springer, (2021)The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping - celebrity endorsement as a moderating factor., , , and . Inf. Technol. People, 36 (6): 2611-2631 (2023)Application of extremum principle of entransy dissipation to battery thermal performance analysis., , , and . ICCSE, page 741-746. IEEE, (2016)Research on IPMSM Drive System Control Technology for Electric Vehicle Energy Consumption., and . IEEE Access, (2019)Research on Acceleration Curve Optimization of Electric Vehicle based on Energy Consumption., and . IEEA, page 36-41. ACM, (2018)The Role of Cultural Attractors in Live Streaming Content: Regional Cultural Perspective Using Multi-Group Analysis., and . PACIS, page 49. (2022)Capacity fading detection of rectangular LiFePO4 battery by tomographic image., and . I2MTC, page 1-5. IEEE, (2018)