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Diffusion and Success Factors of Mobile Marketing

, , and . Electronic Commerce Research and Applications, 4 (2): 159-173 (2004)

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Benchmarks of Web Site Design and Marketing by Swiss Hotels., , , and . J. Inf. Technol. Tour., 5 (2): 73-89 (2002)Modelling and Comparing Malaysian Hotel Website Diffusion., , and . ENTER, page 167-178. Springer, (2012)Sport Marketing on Fortune Global 500 Web Sites, , and . Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers, Sport Marketing Association, Atlanta, (2004)Using Log File Analysis and Website Assessment to Improve Hospitality Websites., , , and . ENTER, page 566-576. Springer, (2005)MySpace, My Friends, My Customers., , , , , and . ENTER, page 94-105. Springer, (2008)Household Food Waste, Tourism and Social Media: A Research Agenda., , , , and . ENTER, page 228-239. Springer, (2018)A Framework for Evaluating MOOCs in Applied Hospitality and Tourism Settings., , and . ENTER, page 667-679. Springer, (2016)Comparing Tablet and Virtual Reality Glasses for Watching Nature Tourism Videos., , , , and . ENTER, page 120-131. Springer, (2019)Take Me Back: Validating the Wayback Machine., , and . J. Comput. Mediat. Commun., 13 (1): 60-75 (2007)Diffusion and success factors of mobile marketing., , and . Electron. Commer. Res. Appl., 4 (2): 159-173 (2005)