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Produkt- und Servicemanagement

, and . Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Vahlen, München, (2006)

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Produkt- und Servicemanagement, and . Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Vahlen, München, (2006)Beziehungsqualität im Relationship Marketing. Basler Schriften zum Marketing Gabler, Wiesbaden, 1. Aufl edition, (2003)