Author of the publication

Advertising, a behavioral approach for managers

. The Wiley series in marketing Wiley, New York u.a., (1980)

Please choose a person to relate this publication to

To differ between persons with the same name, the academic degree and the title of an important publication will be displayed. You can also use the button next to the name to display some publications already assigned to the person.

 

Other publications of authors with the same name

Advertising, a behavioral approach for managers. The Wiley series in marketing Wiley, New York u.a., (1980)