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Antecedents and Outcomes of Brand Hate: A Case of Anti-brand Community.

, and . ICDEc, volume 485 of Lecture Notes in Business Information Processing, page 222-234. Springer, (2023)

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What Leads Customer to Create and Participate in Anti-brand Community: A Netnographic Approach., and . ICDEc, volume 461 of Lecture Notes in Business Information Processing, page 159-169. Springer, (2022)Antecedents and Outcomes of Brand Hate: A Case of Anti-brand Community., and . ICDEc, volume 485 of Lecture Notes in Business Information Processing, page 222-234. Springer, (2023)