( en | de | ru )

 

Disambiguation of "Bearden, William O."

Author of the publication

copydeleteadd this publication to your clipboard
Marketing

, , and . McGraw-Hill/Irwin series in marketing McGraw-Hill/Irwin, New York, NY u.a., 4. ed edition, (2004)

Please choose a person to relate this publication to

To differ between persons with the same name, the academic degree and the title of an important publication will be displayed. You can also use the button next to the name to display some publications already assigned to the person.

William O Sass

O Otsuka

O Manuwald

O Nommensen

-O Rothhaupt

 

Other publications of authors with the same name

Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level, and . Journal of Retailing, 79 (1): 17 - 25 (2003)Measurement of Consumer Susceptibility to Interpersonal Influence, , and . Journal of Consumer Research: An Interdisciplinary Quarterly, 15 (4): 473-81 (March 1989)Handbook of marketing scales, , and . Sage, Newbury Park u.a., (1994)Marketing, , and . Irwin/McGraw-Hill series in marketing Irwin/McGraw-Hill, Boston, Mass. u.a., 2. ed edition, (1998)Handbook of marketing scales, and . Sage Publ., Thousand Oaks, Calif. u.a., 2. ed. edition, (1999)Marketing, , and . McGraw-Hill/Irwin series in marketing McGraw-Hill/Irwin, New York, NY u.a., 4. ed edition, (2004)