Die Zulässigkeit neuer Werbeformen: von der Splitscreentechnik zu den neuen interaktiven Werbestrategien im Fernsehen / The permissibility of new forms of advertising. from split-screen technology to new interactive advertising strategies on television
B. Holznagel, and D. Stenner. Zeitschrift für Urheber- und Medienrecht : ZUM, 48; Jg. 2004 (8/9):
617-626(2004)Sprache: German ; Publikationstyp: Academic Journal (Aufsatz ; gedruckt) ; Quelldatenbank: EDS.
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