Author of the publication

Please choose a person to relate this publication to

To differ between persons with the same name, the academic degree and the title of an important publication will be displayed. You can also use the button next to the name to display some publications already assigned to the person.

 

Other publications of authors with the same name

Multipersonale Kaufentscheidungen. Neue betriebswirtschaftliche Forschung Gabler, Wiesbaden, (1994)Internationales Marketing, , and . Schäffer-Poeschel, Stuttgart, 4., überarb. und erw. Aufl edition, (2001)The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis., , and . Marketing Science, 32 (4): 533-553 (2013)When does data envelopment analysis outperform a naïve efficiency measurement model?. Eur. J. Oper. Res., 192 (2): 647-657 (2009)Internationales Marketing, , and . Schäffer-Poeschel, Stuttgart, 2., überarb. und erw. Aufl edition, (1998)Sentence-Based Text Analysis for Customer Reviews., and . Marketing Science, 35 (6): 953-975 (2016)Explaining Preference Heterogeneity with Mixed Membership Modeling., , and . Marketing Science, 39 (2): 407-426 (2020)Industriegütermarketing, , and . Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Vahlen, München, (1998)Übungsfälle und Lösungen, , and . Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften Vahlen, München, (1998)Internationales Marketing, , and . Schäffer-Poeschel, Stuttgart, (1996)