July 11, 2006 with social media, the consumers are in control of production, programming, and distribution … which is a complete reversal of the traditional media model. This reversal in control leads to some interesting consequences, the most obvious
R. Canetti, L. Cheung, D. Kaynar, M. Liskov, N. Lynch, O. Pereira, and R. Segala. PROCEEDINGS THE 20TH INTERNATIONAL SYMPOSIUM ON DISTRIBUTED COMPUTING (DISC 2006). VOLUME 4167 OF LNCS., SPRINGER (2006) 238–253 INVITED PAPER, page 238--253. Springer, (2006)