This is an overview of the Transtheoretical Model of Change, a theoretical model of behavior change, which has been the basis for developing effective interventions to promote health behavior change.
Twitter's retention rate lower than Facebook's/Myspace
"Twitter has enjoyed a nice ride over the last few months, but it will not be able to sustain its meteoric rise without establishing a higher level of user loyalty. Frankly, if Oprah can’t accomplish that, I’m not sure who can."
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C. Kunzmann, and A. Schmidt. 2nd International Workshop on Motivational and Affective Aspects in Technology-Enhanced Learning, ECTEL 2011, Palermo, Italy, CEUR Workshop Proceedings, (2011)
J. Cook, A. Schmidt, C. Kunzmann, and S. Braun. 2nd International Workshop on Motivational and Affective Aspects in Technology Enhanced Learning (MATEL 11), ECTEL 2011, Palermo, Italy, CEUR Workshop Proceedings, (2011)