Susan George: "Geocide is alas more general: it is a massive assault against nature of which we are only a part, against all earthly life and against Creation as well as the complete denial of human rights; I submit that this ultimate act of destruction is underway and that we need a name for it. Without a name, we have no concept and without a concept we cannot combat it. This is why I searched for a new word." "The real problem is that we are faced with determined, well-organised adversaries who care nothing about human rights or climate change; who would probably laugh at the very mention of geocide. They want only one thing: business as usual and a world in which they can make endless amounts of money using any and all available resources, no matter what the costs to nature and to human life. Unless we can accept this reality and confront these adversaries, as well as the public and private organisations they serve, I’m afraid we have no hope of ultimately preventing geocide."