The Numbers Speak For Themselves Skillfully targeting ads based on personal information users share, the site knows what it’s doing. Annual revenue by year 2008 2009 2010 2011 2012 2013 $272M $777M $1.97B $3.71B $5.09B $7.8B 82% Proportion of first-quarter 2012 revenue from advertising : $872 million Facebook’s first-quarter 2012 advertising sales: $186 million The rest of its millions is due in large part to its virtual games... such as selling credits for games like FarmVille