But the Schultz memo is interesting and useful nonetheless, because it shows that even an iconic company that serves a highly addictive product can water d...But the Schultz memo is interesting and useful nonetheless, because it shows that even an iconic company that serves a highly addictive product can water down the immense value of its brand by expanding too far and too fast and in too many directions at o
to marketing brand starbucks business economics article read by a_olympia and 1 other person on Mar 5, 2007, 3:30 PM
